Local advertising in a small town is vastly different than advertising in a city. Word-of-mouth and reputation reigns supreme. I moved from a population area of around 150,000 people in a 15 minute radius to 7,000 people in a 1 hour radius. Here’s what I learned after culture shock. In-Person, Real World Marketing Get to know the local businesses and… Read More »How to Advertise Your Business in a Small Town
We were given access to THE WORLD through social media. It’s a bit overwhelming. Now we’re seeing trends to organize content towards geographical areas since there is frankly too much content to consume within a lifetime. With this shift towards localized social media, small businesses can capitalize. Here’s why hyperlocal social media marketing should be your primary focus for 2023.… Read More »Hyperlocal Social Media Marketing is Primary Focus for 2023
Google has announced that it is now acceptable to use AI-generated content on its platform. Quality content will be rewarded, regardless of the writer. This is a huge development for small businesses, who can now save time and money by using AI to create their content. This comes on the heels of Google’s announcement that it will be launching it’s… Read More »Google Announces AI Content Is Acceptable
Clear Skies Marketing Group prefers the WordPress platform for small to medium size business websites and here’s why: As a small business owner, you know that having an online presence is essential. In today’s digital world, having a website is the foundation of any successful business. But with so many options out there, which platform should you choose to build… Read More »WordPress: The Perfect Platform for Your Business Website
As a small business owner, it’s important to make sure your business is visible online. One way to do that is by investing in local search optimization (LSO). This type of online marketing strategy focuses on optimizing your website and content for local searches – meaning people are looking for businesses near them. LSO can be incredibly beneficial for any… Read More »The Benefits of Local Search Optimization for Small Businesses
Step 1 : Webpage Optimization Looking at the 60 Series page, the title and content completely left out “Toyota”, “Land Cruiser”, “FJ60”, and “FJ62”. Our first step was to add these words into the title, description, and add more content into the page. We also wanted to make the page more of a landing page, so we added an impressive… Read More »Case Study: Proffitts
Google My Business is the biggest directory profile that you’ll need to have, but don’t forget about Yelp, Bing, Apple, and Facebook. These directories use geo-location tools to help their customers find services near them. In each one of the profiles, make sure you are maxing out the description area with keywords and services. Take advantage of Google’s services and product offerings area.
0% – 100% Before signing up with Clear Skies, searching for an insulation contractor in the valley would not show one of the best in the valley. They were completely omitted from the results. After just one week of local search optimization, we were proud to have 60 visitors to the site and a search presence to be proud of… Read More »Case Study: Insulation Company
Laying Groundwork – Website Creating a solid web presence starts with creating an SEO-friendly website. This establishes credibility in your market and helps with data aggregators (we’ll get to that in local search). Ideally, your website needs to be updated often and focus on keywords in your industry. In years past, you would want to make this site very large,… Read More »Roadmap to Digital Success | Service-Based Businesses
The trends and algorithms have changed many times since the invention of the internet, but what has always stayed the same is the phrase “Content is King” – Bill Gates 1996. What has changed is how we optimize our websites and web presence. SEO has always been about optimizing your website to serve up to search engines in the most… Read More »Sustainable Growth Marketing with SEO
