PORTFOLIO / WEEKLY EDUCATIONAL CONTENT
One useful video.
Six places to be found.
A weekly content system designed to put Dr. Nader Amer’s expertise in front of more potential clients by giving people practical exercise examples they could use and share.
6
channels each week
THE WEEKLY RHYTHM
Start with the expert. Build a consistent presence around what they know.
Each week, Dr. Nader Amer submitted one exercise video along with the supporting text. Clear Skies Marketing prepared and published that material as a website article and adapted it for Google Business Profile, Facebook, Instagram, LinkedIn and YouTube.
The approach gave prospective clients useful information before they ever scheduled an appointment. It also allowed one piece of expert-led content to keep DNA Physical Therapy active across several places without asking the doctor to create six separate campaigns.
Website
Google Business Profile
Facebook
Instagram
LinkedIn
YouTube
See the exercise library on DNA Physical Therapy
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Weekly exercise video examples
01
Teach something useful.
Then share it consistently.
These videos are examples of the educational source content used to demonstrate expertise, answer common needs and give the practice a dependable weekly publishing rhythm.
Weekly educational exercise content example
A small business does not need six different ideas to show up in six places.
Begin with one useful contribution from the person who knows the subject. Shape it for each channel, publish it on a reliable schedule and make that expertise easier for potential clients to find.
Plan your weekly content