PORTFOLIO / SEARCH + SOCIAL + VIDEO
One business.
Everywhere customers look.
A multi-platform advertising example built around one simple idea: meet prospective customers at different stages of the decision, in more than one place.
5+
platforms working together
THE APPROACH
From bottom-of-funnel search ads to stories built for social media.
Advanced Laundry Systems runs advertising across multiple platforms, including Facebook, Instagram, YouTube, LinkedIn, Google Search and more. Text-based Google Search campaigns reach bottom-of-funnel prospects already looking for commercial laundry solutions, while video and social campaigns build familiarity earlier in the decision.
By showing up repeatedly across platforms and multiple geographic locations, Advanced Laundry Systems has built a hard-to-ignore presence—and made competitors take notice. A prospect may search for a product today, see an educational video tomorrow and recognize the company again when it is time to contact an expert.
Google Search
Facebook
Instagram
YouTube
LinkedIn
Multiple markets
Advanced Laundry Systems video work
01
One message.
More ways to see it.
These videos give technical products and expertise a human, understandable form—useful for social campaigns, product education, sales follow-up and ongoing brand recognition.
Product marketing video
Company story and expert positioning
Being everywhere works best when every channel tells the same clear story.
Search captures existing demand. Social and video build recognition. Used together, they help a business stay visible throughout a longer buying decision.
Plan your campaign