As a small business owner, it’s important to make sure your business is visible online. One way to do that is by investing in local search optimization (LSO). This type of online marketing strategy focuses on optimizing your website and… Read More »The Benefits of Local Search Optimization for Small Businesses
Google My Business is the biggest directory profile that you’ll need to have, but don’t forget about Yelp, Bing, Apple, and Facebook. These directories use geo-location tools to help their customers find services near them. In each one of the profiles, make sure you are maxing out the description area with keywords and services. Take advantage of Google’s services and product offerings area.
Laying Groundwork – Website Creating a solid web presence starts with creating an SEO-friendly website. This establishes credibility in your market and helps with data aggregators (we’ll get to that in local search). Ideally, your website needs to be updated… Read More »Roadmap to Digital Success | Service-Based Businesses
The trends and algorithms have changed many times since the invention of the internet, but what has always stayed the same is the phrase “Content is King” – Bill Gates 1996. What has changed is how we optimize our websites… Read More »Sustainable Growth Marketing with SEO
